PedalPro Cycle School Business Model

Business Name: PedalPro Cycle School
Industry: Cycling Education and Training
Location: 17 Kian Teck Ave, Singapore 628902
Contact: +65 9323 1719
Email: help@pedalprocycle.com

1. Business Overview

PedalPro Cycle School provides comprehensive cycling courses that teach road safety, riding techniques, and cycling confidence for beginners, while offering advanced tricks and stunts training for experienced cyclists.

2. Mission Statement

To empower cyclists of all levels by teaching essential riding skills, safety practices, and advanced techniques in a supportive and professional environment.

3. Target Market

• Demographics:
  • Beginners, children, and adults seeking to learn how to ride confidently and safely.
  • Experienced cyclists looking to improve technique and learn advanced tricks.
  • Individuals seeking cycling as a means of commuting or as a hobby.
• Geographic Focus: Singapore, with potential for growth across neighboring regions.

4. Revenue Streams

• Cycling Classes:
  • Beginner Road Cycling: SGD 150 (6-week course)
  • Advanced Tricks & Stunts: SGD 250 (8-week course)
  • Cycling Safety for Commuters: SGD 180 (6-week course)
  • Drop-In Classes: SGD 40 per class
• Workshops:
  • Bike Maintenance & Repair: SGD 100 per session
  • Safety Gear and Techniques: SGD 90 per session
• Private Lessons:
  • Individual Training: SGD 100 per hour
  • Group Sessions: SGD 180 per hour (for up to 4 people)
• Cycling Events and Tours:
  • Weekend Group Rides: SGD 50 per participant
  • Cycling Competitions: Entry fees and sponsorships

5. Unique Value Proposition

• Tailored Instruction: Classes designed to meet the needs of beginners, intermediate, and advanced cyclists.
• Safety-Centric Approach: Emphasis on road safety, cycling etiquette, and use of proper gear.
• Comprehensive Courses: Offering practical skills and theoretical knowledge in bike mechanics, road navigation, and cycling laws.

6. Marketing Strategy

• Digital Marketing: Social media campaigns, SEO, and content marketing targeting cyclists and fitness enthusiasts.
• Partnerships: Collaborations with local bike shops, fitness clubs, and community centers for cross-promotions.
• Events and Public Engagement: Host bike safety workshops and free introductory cycling classes to attract new students.
• Referral Programs: Encourage current students to refer friends with discounts on future classes or merchandise.

7. Customer Relationship

• Personalized Feedback: Providing individualized attention to each student, ensuring tailored guidance.
• Community Building: Organizing group rides, cycling events, and online forums to foster a strong cycling community.
• Continuous Support: Offering follow-up courses and alumni events to maintain ongoing relationships with students.

8. Key Resources

• Experienced Instructors: Certified trainers with extensive knowledge in cycling techniques and safety.
• High-Quality Bikes and Gear: Access to top-tier bicycles and safety equipment for class participants.
• Studio and Workshop Space: Facilities for holding practical bike maintenance workshops and training sessions.

9. Key Partners

• Local Bike Shops: Collaborate with bicycle stores for equipment discounts and co-promotions.
• Cycling Clubs: Partner with local cycling clubs to host group rides and promote advanced courses.
• Community Centers and Schools: Joint events and programs to promote cycling education for students and community members.

10. Cost Structure

• Instructor Salaries
• Facility Maintenance
• Bicycle and Equipment Costs
• Marketing and Advertising
• Event Organization Costs
• Administrative Expenses

11. Revenue Projections

• Cycling Classes: Estimated monthly revenue: SGD 15,000 - 25,000
• Workshops: Estimated monthly revenue: SGD 3,000 - 5,000
• Private Lessons: Estimated monthly revenue: SGD 2,000 - 3,000
• Cycling Events and Tours: Estimated monthly revenue: SGD 1,500 - 3,000

12. Growth Plan

• Expand Class Offerings: Introduce new cycling styles like mountain biking and urban cycling.
• Develop Online Classes: Create online cycling safety and technique courses for a broader audience.
• Upgrade Equipment: Invest in higher-quality bikes and safety gear to enhance student experience.
• Strengthen Community Engagement: Increase participation in cycling marathons, charity events, and competitions.

Conclusion

PedalPro Cycle School is dedicated to providing a comprehensive cycling education to all levels of riders, prioritizing road safety, skill-building, and community involvement. Through a combination of diverse courses, hands-on workshops, and advanced training, PedalPro aims to become the go-to cycling academy in Singapore.